How How to Do Nothing

How to Do Nothing: Resisting the Attention Economy by Jenny Odell | Photo: Jonathan VanAntwerpen

“One thing I have learned about attention is that certain forms of it are contagious. When you spend enough time with someone who pays close attention to something (if you were hanging out with me, it would be birds), you inevitably start to pay attention to some of the same things. I’ve also learned that patterns of attention — what we choose to notice and what we do not — are how we render reality for ourselves, and thus have a direct bearing on what we feel is possible at any given time. These aspects, taken together, suggest to me the revolutionary potential of taking back our attention.”

from Jenny Odell’s How to Do Nothing: Resisting the Attention Economy